Antibiotic-free food went mainstream after Chipotle's founder advertised free-range pork on the menu. Now many big players in food service are getting into the act, creating a few supply chain hiccups.
Source: http://www.npr.org/blogs/thesalt/2012/05/31/154084442/antibiotic-free-meat-business-is-booming-thanks-to-chipotle?ft=1&f=1007
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